Any fundamental questions on how to escape the systematic biases of management hierarchies against truth and pro playing politics are not addressed at all. Ries tells Managers to behave better and think of Entrepreneurship in all that they are doing. He dreams up a "unified theory of management," which is so weak and not grounded in any organizational research at all.
In the main part, Ries is promoting starting a big, very conventional change program to hammer Entrepreneurship into an organization. In contrast to the other departments, the "Entrepreneurship" unit has some matrix functions in the other line functions, such as training and coaching entrepreneurs and maintaining start-ups like funding and governance structures - primarily external start-up functions internally inside a company. The basic and only "major" idea of this book is to make Entrepreneurship a line function of every company, e.g., such as HR, Finance, IT, Sales and Purchasing are. I loved the "Lean Startup," but with this book, Eric Ries shows that he is out of his waters.
It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio.
Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. Winner of the Business Book Awards 'Thought Leader' category
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